Simofit was never meant to be just another protein brand. It began with something far more powerful: a mother’s wisdom. Long before there was a logo, packaging, or product line, there was a simple belief at home: what you consume should heal, nourish, and strengthen your body naturally.
Growing up, Thamayanthi Thevy, the founder behind this organic protein powder brand from Kuala Lumpur, Malaysia, was surrounded by this philosophy. Her mother, BK Sivagami Sundari, crafted nutrient-rich blends using wholesome ingredients like grains, seeds, and nuts not for business, but for well-being. These weren’t trends. They were traditions.
Years later, as Thevy stepped into the modern world of fitness and nutrition, she noticed a gap. The Malaysian supplement market was crowded, yet many products were filled with artificial additives, empty claims, and ingredients people couldn’t even pronounce. She asked a simple but powerful question: Why should something we rely on for health feel so uncertain?
That question became her turning point. Driven by her roots and guided by purpose, she began refining the very recipe she grew up with, blending tradition with science, simplicity with performance. What started in her kitchen evolved through careful research, testing, and formulation into something greater. That was the birth of Simofit, Malaysia’s own organic protein powder brand. Not just a product, but a promise.
Simofit was built under MS Genemeal Enterprise, with a clear vision: to create high-quality, innovative nutrition products that genuinely improve everyday lives for Malaysians. From the beginning, we’ve focused on more than just products. We’ve built an organic protein powder brand grounded in integrity, innovation, and customer-first thinking.
Through dedication and strong local leadership, Simofit has grown into a trusted name among Malaysian households, continuously setting higher standards in the food and nutrition industry, from carefully sourced ingredients to every product meeting strict quality standards before reaching your shaker.
To provide clean, effective, and natural nutrition that empowers individuals across Malaysia to live healthier, stronger lives through balanced and purposeful dietary support.
To become Malaysia’s most trusted organic protein powder brand, recognized nationwide as the halal friendly, family-rooted choice for anyone seeking honest, natural nutrition, from Kuala Lumpur to every corner of the country.
Every Simofit soy protein scoop reflects:
Simofit stands for more than fitness. It stands for trust, consistency, and a return to what truly matters: nourishing the body the right way, the Malaysian way.
